Tic Code Kids

Tic Code Kids is a campaign by the Ministry of Technology of Colombia for young people who use technology to create projects that help the community.

Overcome negative perceptions or fears about technology, inspiring more young people to participate in technological projects.
Build an emotional and motivating narrative that connects with viewers and encourages them to get involved in the “Tic Code Kids” initiative.
Show tangible examples of projects that have had a positive impact on the community, highlighting success stories.
Design the video to maintain viewer interest from start to finish, avoiding attention loss.